SEO Marketing Services

Started as a local SEO Company in Charlotte NC….

…now providing services around the world

SEO, or search engine optimization, is much more than just ranking a keyword.  It’s about driving multiple queries from Google based off of the users intent, utilizing a great UI, and converting visitors into actual customers.

SEO starts with a foundation, your website, which must be mobile friendly with Google’s latest algorithm update.  Did you know more users are on mobile than desktop? Did you know 90% of users will abandon your site if it loads longer than 5 seconds?  Users don’t have time to wait around, hoping you’ll provide a good user experience.  They’ll simply visit your competitor and purchase from them.  Load times are key in todays ‘gotta have it now’ mentality.

Our SEO services start from the ground up.  Solid, fast loading website designed to convert.  Optimize the on page factors and create the PR outreach campaigns that are key to driving traffic, and key to driving your site higher in search results.

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SEO Basic

Terms and Jargon to Help You Along The Journey

What is SEO?

SEO, or search engine optimization, is the process of modifying the code within your site that allows search engines to crawl and index your site correctly.  SEO also involves off page optimization, what we refer to as PR Outreach, where we contact 3rd party sites to provide press coverage of your site.  PR Outreach can involve multiple campaigns, such as opinion articles, product reviews, press releases, and much more.

What is Technical SEO?

When you hear the term ‘Technical SEO’, we are referring to elements that affect your rankings, such as how your hosting is setup, the software being used for your site (think WordPress or Magento), and it can mean the elements within your code. There are many aspects to Technical SEO that we cover when auditing and correcting your sites structure when a campaign is kicked off.

What is Content Strategy?

Just as it sounds, a content strategy is one of the key backbones to a successful SEO campaign.  Depending on your budget, your content strategy is to produce the highest quality content for your users to dominate your industry.  Based off the content alone that you publish, your goal is to appear to be the most trusted resource to go to in your market.

How Does Link Building Work?

We actually call it PR Outreach now, but obtaining quality links from high authority websites is the second most important strategy to ranking high in the search engines.  We create a PR Outreach campaign that fits within your budget and set expectations on traffic based around your goals.

What is a 301 Redirect?

As companies grow their website grows with them.  This means upgrades to the site, new technology and new URLs.  A 301 redirect is a piece of code that web developers can add to your site/server to help tell search engines that a particular page has moved from URL a to URL b, and that users should be ‘redirected’ to that page.  Companies that grow rapidly often miss implementing redirects correctly and in turn can lose a tremendous amount of traffic.

What is Indexing?

When we talk about indexing we talk about how Google sees your website and how it caches those pages in their servers.  Sites and/or pages can be de-indexed and indexed depending on the goal of that page or a specific campaign.  Just remember if a page is not indexed, then you won’t be receiving organic traffic to that page.